Does Your Business Need A Website?

I believe that every business on the planet needs a website.

It could be just a single page with your contact details.  That might be all a small business needs.

Every business needs some sort of web presence online to send people to.

Still not convinced? That’s what this page is for.

8 Ways Your Business Can Benefit From A Website Of It’s Own

Consider if any of the following statements are true:

1.  You have some information that would be helpful or interesting to someone somewhere.

• If your goals are educational, you can reach more people through the internet than any other medium.
• The Internet is full of technical information to help and educate people.
• And it can be fun! With pictures, sounds, animation, and the ability to interact with your visitors, your message becomes more vibrant than through traditional printed media.

2.  You have a product you would like to sell.

• Provide product information and/or pricing.
• Tell potential customers how to contact you.
• Allow your customers to order online.

3.  You want to let people know about your business or organization.

• Reach more people than by handing out your business card.
• Keep your product information up-to-date.
• Add your website visitors to your mailing list.
• Include a map of the local area to help them to come straight to your door.

4.  You have customers who need your support.

• Your website is available 24 hours a day 7 days a week.
• Answer frequently asked questions.
• Provide phone and fax numbers and addresses so your customers can contact you.

5.  You want feedback from your customers.

• Provide a feed back form to make it easy for your customers to give you their input.
• Conduct product surveys. Immediate feedback allows you to constantly refine your sales message.
• Conduct customer service surveys to find out how you can improve.
• Instigate direct two-way communications with your customers that print can never achieve.

6.  You want to make contact with others.

• Network with your peers.
• Ask for volunteer services.

7.  You want to expand your business, domestically or internationally or both.

• Have a professional email address rather than a @xtra.co.nz or @clear.net.nz.
• You don’t have to worry about time differences.
• You can offer your information in multiple languages.

8.  You need to transfer information to other branches, salespeople or international affiliates.

• Store frequently updated documents online (hidden from the public).
• Password protect your files if extra privacy is needed.

If none of the above apply to you, then you really don’t need a website. But, as you can see, most people can gain some advantage.

5 Ways Your Website Can Save You Time

1. More and more people are shopping via the web because of its convenience and to save time.  It’s a high growth market that offers great potential provided you are “in to win”.
2. By using an e-commerce storefront solution, your customers can purchase immediately – they don’t have to wait until you “open”.  Secure credit card servers are available and make credit card use safe.
3. A customer doesn’t have to wait for you to send them a brochure – various sized pictures, photos, documents and graphics can be used to demonstrate your products or services 24 hours a day.
4. Website e-mail and communications avoids phone-tag.
5. You can get on with your work whilst your website answers frequently asked questions that can tie you or your staff up on the phone. Answering all those enquires like; “where can I find you?”, “what are your contact details?”, “what are your specials this month?”, “who are you?”, “why should I choose to do business with you rather than your competitors?”

8 Ways Your Website Can Save You Money

1. Your Web site can reduce the cost of selling. Your cost for a Web site visitor is very low.
2. A Web site can reduce your need for additional sales and service personnel.
3. Automated mailing lists send the same email message to hundreds of customers for nearly the same cost as sending to one. Email is a cheaper service than courier, mail, faxes or phone calls – and faster with zero printing costs.
4. Publish as much as you want online without worries about space or expense.
5. Turn your local based company into an international player at a very minimal cost.
6. Online brochures are a very cost-effective means of distributing company and product information.
7. Web pages are easily changeable where information printed into brochures and catalogue can quickly become outdated and then it is wasted.
8. Internet Customers find information prior to visiting your business; informed customers are ready to BUY.

8 More Benefits Of Having A Website

1. An excellent way to create visibility and credibility for your company and effectively create brand identification.
2. An effective way to define a clear vision of what makes your company special and unique.
3. Have a good technology image.
4. An effective marketing tool of your products and services through e-commerce.
5. Versatile when change occurs – give you the ability to implement changes and modifications quickly and easily, and to adjust quickly to market changes. Your website can grow as your business grows.
6. Many of your competitors already have websites.
7. Part of doing business today.
8. We New Zealanders have one of the highest Internet usage in the world!

Decided You Need A Website?

Choose a website package that suits you or contact me to talk things over.

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