I believe that every business on the planet needs a website.
It could be just a single page with your contact details. That might be all a small business needs.
Every business needs some sort of web presence online to send people to.
Still not convinced? That’s what this page is for.
8 Ways Your Business Can Benefit From A Website Of It’s Own
Consider if any of the following statements are true:
1. You have some information that would be helpful or interesting to someone somewhere.
- If your goals are educational, you can reach more people through the internet than any other medium.
- The Internet is full of technical information to help and educate people.
- And it can be fun! With pictures, sounds, animation, and the ability to interact with your visitors, your message becomes more vibrant than through traditional printed media.
2. You have a product you would like to sell.
- Provide product information and/or pricing.
- Tell potential customers how to contact you.
- Allow your customers to order online.
3. You want to let people know about your business or organization.
- Reach more people than by handing out your business card.
- Keep your product information up-to-date.
- Add your website visitors to your mailing list.
- Include a map of the local area to help them to come straight to your door.
4. You have customers who need your support.
- Your website is available 24 hours a day 7 days a week.
- Answer frequently asked questions.
- Provide phone and fax numbers and addresses so your customers can contact you.
5. You want feedback from your customers.
- Provide a feed back form to make it easy for your customers to give you their input.
- Conduct product surveys. Immediate feedback allows you to constantly refine your sales message.
- Conduct customer service surveys to find out how you can improve.
- Instigate direct two-way communications with your customers that print can never achieve.
6. You want to make contact with others.
- Network with your peers.
- Ask for volunteer services.
7. You want to expand your business, domestically or internationally or both.
- Have a professional email address rather than a @xtra.co.nz or @clear.net.nz.
- You don’t have to worry about time differences.
- You can offer your information in multiple languages.
8. You need to transfer information to other branches, salespeople or international affiliates.
- Store frequently updated documents online (hidden from the public).
- Password protect your files if extra privacy is needed.
If none of the above apply to you, then you really don’t need a website. But, as you can see, most people can gain some advantage.
5 Ways Your Website Can Save You Time
- More and more people are shopping via the web because of its convenience and to save time. It’s a high growth market that offers great potential provided you are “in to win”.
- By using an e-commerce storefront solution, your customers can purchase immediately – they don’t have to wait until you “open”. Secure credit card servers are available and make credit card use safe.
- A customer doesn’t have to wait for you to send them a brochure – various sized pictures, photos, documents and graphics can be used to demonstrate your products or services 24 hours a day.
- Website e-mail and communications avoids phone-tag.
- You can get on with your work whilst your website answers frequently asked questions that can tie you or your staff up on the phone. Answering all those enquires like; “where can I find you?”, “what are your contact details?”, “what are your specials this month?”, “who are you?”, “why should I choose to do business with you rather than your competitors?”
8 Ways Your Website Can Save You Money
- Your Web site can reduce the cost of selling. Your cost for a Web site visitor is very low.
- A Web site can reduce your need for additional sales and service personnel.
- Automated mailing lists send the same email message to hundreds of customers for nearly the same cost as sending to one. Email is a cheaper service than courier, mail, faxes or phone calls – and faster with zero printing costs.
- Publish as much as you want online without worries about space or expense.
- Turn your local based company into an international player at a very minimal cost.
- Online brochures are a very cost-effective means of distributing company and product information.
- Web pages are easily changeable where information printed into brochures and catalogue can quickly become outdated and then it is wasted.
- Internet Customers find information prior to visiting your business; informed customers are ready to BUY.
8 More Benefits Of Having A Website
- An excellent way to create visibility and credibility for your company and effectively create brand identification.
- An effective way to define a clear vision of what makes your company special and unique.
- Have a good technology image.
- An effective marketing tool of your products and services through e-commerce.
- Versatile when change occurs – give you the ability to implement changes and modifications quickly and easily, and to adjust quickly to market changes. Your website can grow as your business grows.
- Many of your competitors already have websites.
- Part of doing business today.
- We New Zealanders have one of the highest Internet usage in the world!
Decided You Need A Website?
Choose a website package that suits you or contact me to talk things over.
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Topics: Website Development