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Who are the audience groups? What information do they want? What action do we want each audience group to take? How do we arrange the main navigation to give them access to that information and to take that action? (this is where we plan the sitemap) Need More Help To Plan Your Website? The task of planning a new website [...]
Continue reading...19 January 2010
Have you noticed that when you visit your own website using someone elses computer that it can look quite different? And sometimes elements are completely missing or broken and don’t work how they do on your computer at work or home? Using BrowserShots.org, you can simulate what your website will look like to all sorts of people [...]
Continue reading...11 January 2010
First, the definitions: Unique Visitors – The number of individuals who have visited your website. But, if a person on a dial-up connection disconnects and reconnects, they will be assigned a different IP address and therefore be counted as another unique visitor if they return to your website. Visits or Visitors – The number of visits to [...]
Continue reading...10 December 2009
If you have ever researched alternatives for hosting your website, you have probably come across statements such as “99.5% Uptime – guaranteed!”. If you see “99.5% fat free” on the side of your yoghurt, you’d think “great!”, but “99.5% uptime” is not very good at all. How many minutes/hours of downtime a year can you expect? Here’s [...]
Continue reading...18 November 2009
When it’s time to build a website for your Tauranga (or Mount Maunganui, or Papamoa) business, you have many choices when choosing a web designer. Do you choose an international web development company? Do you choose a major New Zealand webdesign company that is based in Auckland, Wellington or Christchurch? Or do you choose a web designer in [...]
Continue reading...14 November 2009
My Favourite FREE WordPress Plugins All in One SEO Pack Out-of-the-box Search Engine Optimisation Collision Testimonials Easily add, edit, and delete client testimonials for your website Contact Form 7 Simple but flexible contact forms Google Analyticator Adds the necessary JavaScript code to enable Google’s Analytics Scissors Enhances the way WordPress handles images by introducing cropping, resizing, rotating, and watermarking Subscribe To Comments Allows readers to receive notifications [...]
Continue reading...14 November 2009
Here’s a list of my favourite FREE WordPress Themes Mystique jQ iNove Fusion
Continue reading...14 November 2009
I believe that every business on the planet needs a website. It could be just a single page with your contact details. That might be all a small business needs. Every business needs some sort of web presence online to send people to. Still not convinced? That’s what this page is for. 8 Ways Your Business Can Benefit From [...]
Continue reading...14 November 2009
8 Essential Steps: Define the most important action that you want the audience to take. Is it filling in an enquiry form? Call your toll free number? Download an information pack? Make it dead easy for them to take that action. 1 click or 2 clicks. Not 5 clicks Make your forms super short. Ask for essential information [...]
Continue reading...14 November 2009
Writing for the web is pretty simple on the surface, but the switch from writing for print to writing for the web is a difficult one for many people. Here are some writing-for-the-web techniques to get you started: 1. Use long descriptive headlines, sub headings and sub-sub headings People commonly skim read web content very quickly, and they [...]
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10 March 2010
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