Search Engine Marketing With Google Adwords

Search Engine Marketing with Google Adwords is also known as:

• “Search Engine Advertising”
• “Pay Per Click”
• “Internet Advertising”

Do you want to generate additional traffic to your website using those cute little ads on the side of Google’s Search pages?

You are in the right place.

Learn about Adwords, how it works, why it works

Q: “Why Should I Choose Marketing First to Manage My Google Adwords Campaign?”

• Because Sheldon is a qualfied Google Adwords Professional Individual (since September 2006)
• Because I have generated a total of 30,000 extra visits for 7 different clients since September 2006 (about $30,000 worth)
• Because I learnt from the Google Adwords guru Perry Marshall
• Because I aim for a Cost-per-Click of about $1, but many of my campaigns do much better
• Because my goal is to generate $5 of business for you for every $1 you spend (for example)

Q: “What’s involved?”

We would start with a meeting to discuss the following:

• The suitability of your website for a Google Adwords campaign (does it have quality landing pages, call to action, easy to navigate?)
• My fees for setting up your account (eg $490), and managing it for the first 3 months (eg $100/month)
• Your initial daily budget (You can start with as little as $5/day or $10/day)

Then:

1. I set up a Google Adwords account for you
2. I will call you for your credit card details, which I provide to Google so you pay for the ads you run
3. I start creating ads for you
4. I send you regular progress reports to keep track of your Return-On-Investment
5. If it’s working well for you, we scale up the campaign by increasing your daily budget

Q: “What is essential for success?”

• Writing ads with clear benefits and a compelling call-to-action
• Placing your ads in the “sweet-spot” between position 3 and 4
• Choosing landing pages that deliver what is promised in the advertisement and that convert visitors into customers
• Close monitoring of the campaign to minimise Cost-Per-Click and maximise Return-on-Investment
• When you start earning $5 for every $1 you spend (for example), you scale up your campaign (in fact you don’t even need a budget because you know exactly what your ROI is)

Q: “Do you have a Low-Cost Start-Up Package?”

Yes. For $490 and an advertisement budget of $10/day, we can set up a Google Adwords trial to see if it will work for you.